TradeFlow answers the phone when you’re up a ladder, under a floor, or on a roof. It takes the details, books the job into your diary, and texts the customer to confirm — before your competitor picks up.
Electricians · Joiners · Plumbers · Roofers · Plasterers · Locksmiths · Landscapers · and 19 more trades
14 days freeNo card neededLive in 5 minutes
Drag the sliders. Most trade businesses are shocked by this number.
You’re losing roughly
£5,456
every month
£65,472 a year
TradeFlow costs from £29 a month. You do the maths.
27%
of home-service calls go unanswered
Invoca
37.8%
of small-business calls reach a human
2024 study, 85 businesses
<1s
for TradeFlow to pick up
day or night
26
trades supported out of the box
not one vertical
The problem
You're just not there to pick it up.
You're on a job, driving between calls, or it's 9pm. The phone rings out and the customer rings the next firm on the list.
Eight in ten people who need a trade call more than one number. Whoever answers first usually gets the work.
£25,000 a year, plus holiday and sick pay, and still nobody covers evenings, weekends or bank holidays.
Every trade
Pick yours. These are the real questions it asks and the real jobs it prices.
What it asks a caller
Questions one of your electricians would ask — not a generic script.
Jobs it can price and book
Estimated prices, shown as a general UK guide for this trade — not researched for any specific business. Pre-loaded on day one; edit every price and duration to match your own rates.
How it works
No new hardware. No new number to give out. No training.
Set your existing line to divert when you don't pick up — or when it's out of hours. Takes about two minutes with your phone provider.
Your services, prices, opening hours and patch. Paste in your own script if you've written one, or start from ours.
It picks up in under a second, works out what's wrong, checks your real diary, and books the slot. Emergencies go straight through to you.
Every call written up for you, every job on your list, every customer saved. Nothing to type up.
Features
The difference is in the details a generic answering service gets wrong.
A burst pipe doesn't get an appointment for Thursday. Neither does a lock-out or a live fuse board. Each trade has its own urgent words — sparking, no heat, locked out, water coming in — and those calls go straight through to you.
26 trades, each with real intake questions, job types and price ranges loaded from day one. A roofer gets asked about storeys and pitch; a locksmith gets asked if anyone's inside.
It checks genuine availability against your opening hours and existing jobs, offers two slots, and never double-books. It cannot invent a time.
Who called, what they need, what you quoted, what they have spent with you. Every call becomes a record without anyone typing it up.
The customer gets a text with the time and reference the moment the call ends. Fewer no-shows, fewer 'what time were you coming?' calls.
See exactly how many calls became bookings and what that work is worth. Revenue recovered, in pounds, on one screen.
Prices come from your list, slots from your diary. Every call is recorded and transcribed so you can check what was said.
The maths
Most trade businesses miss between ten and thirty calls a week without realising. At an average job value of a few hundred pounds, that adds up faster than almost any other leak in the business.
Thanks for calling Meridian Trades, this is Alex — how can I help?
Half the house has lost power and the trip keeps going.
Right, that sounds urgent. Has the whole property gone, or just part of it?
Just downstairs. Upstairs is fine.
And is anything sparking, hot to touch, or smelling of burning?
No, nothing like that.
Good, that's reassuring. Can I take your name?
Sarah Whitfield.
Thanks Sarah. Best number to reach you on?
Oh seven nine one one, two two three three four four.
That's oh seven nine one one, double two, double three, double four — right?
That's it.
And the full address with postcode?
14 Ashfield Road, Liverpool, L17 8QP.
Is there parking outside, and will you be in all afternoon?
There's a driveway, and yes I'm working from home.
Perfect. I can have an electrician with you between 2 and 4 today. Shall I book that in?
Yes please, that'd be brilliant.
Booked. You'll get a text confirming it. Leave that circuit off until he's there.
Pricing
14 days free. No card. Cancel any time.
You pay per call, not per minute. A long emergency call costs you the same as a short one, so a busy week never turns into a surprise bill.
One van, one phone
£29/month
40 calls a month
Start free trialA few vans and a growing diary
£79/month
130 calls a month
Start free trialMulti-crew and multi-branch
£199/month
330 calls a month
Start free trialFAQ
Straight answers, no sales waffle.
Set TradeFlow up once and stop losing work to whoever answers faster.
14 days free · No card needed